Photoroom, An App That Generates AI Images In One Second, Is Now Worth $500 Million

In 2018, Matthieu Rouif, a product manager at GoPro, hit a wall. He needed to create visuals for the camera manufacturer’s latest video editing app and his designer was on leave. He spent the afternoon, frustrated, clicking away on Photoshop. At the same time across the hall, the company’s AI team was automating parts of photo editing as part of internal research.

An idea clicked: “I was like, we should give that to everyone who’s editing photos on their smartphone,” Rouif told Forbes.

The experience inspired Rouif to leave GoPro and start Photoroom, which offers AI-based photo editing software. The startup’s 30 million active users range from jewelry makers in Kenya to fashion resellers on Poshmark to restaurant owners on DoorDash and Wolt. Rouif told Forbes that since its founding in 2019, its users have altered more than 5 billion images with Photoroom, using the app to perk up their product photos by adding AI-generated backgrounds, improve their photo’s resolution and generate product photos from scratch with text-to-image AI.

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