Rich Paul represents some of the biggest names in sports, including LeBron James, making him one of the most influential agents in the game.

On this week’s episode of A Different Take with Linda Boff, the Klutch Sports founder explains why athletes should think beyond the transaction—and what separates an endorsement from a true brand partnership.

A Different Take is a marketing case study podcast that unpacks the strategy behind one iconic brand each season. This season explores how New Balance evolved into a major force in sports and culture.

Watch the full episode on the Forbes YouTube channel.