The Importance Of Giving Underserved Entrepreneurs The Tools To Grow According To One VC | Forbes


Melissa Bradley is the cofounder of Ureeka, a community where entrepreneurs can gain unprecedented access to the expertise needed to grow their business. Ureeka’s mission is to democratize economic opportunity by enabling community and reducing the cost and risk associated with transitioning from a small to medium business.

“Communicate, communicate, communicate, make sure they understand what’s happening, the worst thing you want is any lack of clarity or understanding of what’s happening,” says Bradley in terms of guidance they’re giving business owners about navigating the current environment.

Bradley is also the founder and Managing Partner of 1863 Ventures and cofounder and Managing Partner of Sidecar Social Finance. In this video, Forbes’ Maneet Ahuja sits down with Melissa Bradley and covers the following topics:

0:00 Introducing Melissa Bradley And Maneet Ahuja
0:34 How Ureeka Helps Corporations Help Small Businesses and the Economy
2:14 The Three Levers and Capital Access
3:12 Guidance to Business Owners During a Potential Incoming Recession
5:02 Mergers and Acquisitions
7:20 Venture Capital Is Overhyped ”

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