Supermarkets Get Caught Lining Store Shelves With “Decoys” to Hide Major Food and Supply Shortages

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One example has been stacking crates of products, including sodas, beer, and other drinks, in front of empty shelves usually lined with prepackaged meals. Other boxes filled with chocolate candy have been stacked high to mask the reality fresh vegetables are out of stock.

Co-operative Group Limited, a British food retailer, stocked refrigerated displays with condiments to ensure customers wouldn’t see empty racks.
For grocers, fronting merchandise which means they’re bringing everything to the front to make the store look as packed as possible, is necessary to prevent a run. The psychological effect of empty shelves on the consumer creates panic buying – something grocers want to avoid. Other supermarkets have been lining shelves with cardboard “dummies,” including empty prepackaged sandwich boxes.

British grocer Tesco PLC was caught using cardboard photos of items to replace merchandise in some stores. A spokesperson told WSJ that decoys had nothing to do with supply chain challenges. Meanwhile, Sainsbury’s PLC and the John Lewis Partnership PLC’s Waitrose & Partners used signs to fill empty shelves.-

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