Breaking Down The Bleak Future Of Black Friday | Forbes

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Black Friday has been a long-held American holiday tradition and a big deal in the retail world. After thanksgiving, retailers have massive sales and markdowns, drawing customers out for “doorbuster deals.” It’s a great way to kick off the holiday shopping season and get rid of end of year inventory.

Some frown upon black Friday because of the chaos it can cause, including fighting among customers over discounted goods. Still, Black Friday is a big deal when it comes to sales. According to adobe analytics, Black Friday 2019 raked in $11.9 billion dollars for retail companies, a 20% increase over 2018. But this year, covid-19 has completely changed Black Friday, from safety precautions to how we spend our money

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