Bill Murray’s NFT Drop Provides A Blueprint For Future Celebrity Launches | Forbes Digital Assets

NFTs represent the first time that Crypto is entering the cultural consciousness…and a lot of celebrities have jumped on the bandwagon, viewing their NFT projects as a way to engage their fans and to remain culturally relevant.

These celebrities have also realized that selling NFTs can be a very effective way to monetize their engagement with their fan bases, earning revenue through the primary sales side, as well as earn ongoing royalties from secondary sales.

But it’s not as easy as they think… massive stars have had disastrous launches. What separates the celebrities that are truly in it for the community versus those in it for a cash grab?

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